Urinal Targets

The good people at GOOD Magazine talk about tricking people into doing the right thing. We are all, how you say, "nudge-able" and GOOD compiled a shortlist of "carefully planned nudges" that effectively curb teenage pregnancy and help smokers quit.

Stop men from peeing on the floor. Authorities at Schiphol Airport in Amsterdam have etched the image of a black housefly into each urinal. It seems that men usually do not pay much attention to where they aim, which can create a bit of a mess. But if you give them a target, they can’t help but try to hit it. Similar designs have been implemented in urinals around the world, including mini soccer goals, bulls-eyes, and urine video games (seriously). Do they work? Since the bugs were etched into the airport urinals, spillage has decreased by 80 percent.